Back Geneva Financial Welcomes New Loan Officer Assistant Maxine Salmon to Texas Market

May 18, 2022 – Palestine, TX

Geneva Financial Welcomes New Loan Officer Assistant Maxine Salmon to Texas Market

Maxine Salmon is the newest addition to one of our Texas branches! Maxine will help continue the outstanding service and human touch that Geneva Financial strives for!

About Maxine Salmon:

I have been married for 22 years to my amazing husband. We have 4 beautiful children and 1 sweet grandbaby. In 2012 I graduated with a bachelor’s degree from the University of Texas at Tyler. After teaching for 4 years I made a career change to the mortgage industry.

Since 2018, I have been both a Loan Officer Assistant and a Loan Originator. Even though my time in the mortgage industry has been short, I have learned a lot in both positions. I have closed many loans and helped many families become homeowners – dreams that many never thought possible.

Knowing that I can help someone’s dream come true is what makes me love what I do and look forward to helping many more in the future.

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About Geneva Financial

Founded in 2007 by Aaron VanTrojen, Geneva Financial (NMLS 42056) is a direct mortgage lender headquartered in Chandler, Arizona with more than 130 branch locations nationwide. Our mission at Geneva Financial is to approach every aspect of our business from the “inside-out”. With a culture-forward mindset, we focus on our loan originators and support staff first in order to ensure an unbeatable experience for our customers.



Our Core Values were created as a daily reminder to operate with the inside-out approach in mind. Core Value #1 is the backbone of all our Core Values, our mission, and our brand vision: Home Loans Powered by Humans®. Geneva Financial offers Home Purchase, Conventional, FHA, VA, USDA, Refinance, Reverse, Jumbo, and Condo Financing as well as Down Payment Assistance Programs, Low Credit, First-Time Homebuyer Programs, Physician Loans, Renovation Loans and Hero Loans for First Responders, Police, Firefighters, Nurses, and Teachers. Learn more about Geneva Financial Mortgage Home Loans at www.GenevaFi.com